Have a small budget but need to make a big splash? You’re not alone. Today’s consumer is very hands-on. They want to feel as if they are a part of the company, and everything is personalized for them. How can you get big results with just a few small marketing tips? Here are a few ways:
Customizing your content and messages is key. Your audiences should feel as if you are speaking directly to them in everything you do. Make sure your advertisements, SMS messages, newsletters and web presence all work together to not only represent the brand, but let the customer know their preferences are on your mind.
Having a web presence is no longer an option, but a necessity. That’s the first place a potential customer and existing client will go to find out more. Your website must be responsive and able to load on many devices, and all content and imagery has to be clear and connective with the audience.
Connecting with different audiences through social media helps your brand get noticed quickly. By interacting with these audiences, it gives your brand a “human” feel. This is a great way to introduce new products, get new ideas, gain insight and resolve any underlying issues.
Creating videos to reach the masses is not only effective, but it’s fun! A video can be 10 minutes or 10 seconds depending on the content. Audiences are quickly engaged, and they often come back to see more. Doing teasers for upcoming products or launching a new service keeps them on their toes. Creating funny, realistic clips within the office also gives the audience a glimpse of what goes on behind the scenes. When audiences feel as if they are a part of your journey, they often stick around to enjoy the ride.
While networking is a great way to meet new people, why not create your own? This is a good way to open your doors to the community and other businesses to let them see what you do, how you do it, and decide whether or not they want to support. Make it fun – hire a DJ, have some giveaways and grow your social and mailing lists.
Staying connected with your audience on a consistent basis is crucial. Sending emails and SMS messages when you’ve posted something new or have a sale going on makes a huge difference in attracting traffic. Asking your audience what they want on social media goes a long way. A quick question or two is sure to get a lot of responses if asked the right way. The key is to keep it simple and make them feel appreciated.
Reviews have always been around, but customers place a lot of value on whether or not your business has good reviews. Getting customers to write a review helps build trust and loyalty. When others look you up and see positive reviews on customer service and products, this is a surefire way to get the masses trickling in.
These are just a few small ways to market your business for big results. Consistency and authenticity are the keys to success.