No matter the time of year, you should always be incorporating new techniques into your marketing agenda that help boost your company’s brand awareness. Fortunately, some of the best times to do this is throughout the holidays. Whether it be The Fourth of July or Christmas, the holidays can be great for promoting your company and attracting new customers. For now, let’s take a quick look at tips for using different holidays to boost your brand’s visibility.
Partner with Complementary Companies
One of the best ways to increase brand recall during the holidays is by partnering with companies that complement your business. For example, if you own an online coffee shop that sells coffee beans and you have a friend who owns an online monogram business. The two of you can partner together during the holidays. The both of you can promote each other, such as following:
- Coffee shop business directs customers to monogram business to purchase monogrammed coffee mugs as gifts during Christmas time.
- Monogram business direct customers to coffee shop business to purchase freshly-ground coffee beans as gifts during Christmas time.
By providing an engaging experience through the avenue of two different brands, this will increase brand recall more so than it would if both companies marketed themselves separately.
Create Content Rich Blog Postings
The holidays are an excellent time to double up on your blogging and publish content-rich postings that center around the holidays being celebrated as well as the services and products you are selling. If you normally post one blog post a week, then two to three weeks before a major holiday is to be celebrated, you should post at least two postings a week. The topics you focus on should focus on how your services/products can be beneficial during the holiday season. For example, if you are selling lamps, you could create postings on topics such as ‘decorating your house for the holidays with new lighting’ or ‘saving money during the holiday season with efficient lighting.’
Take Advantage of Local Store Marketing
Even if you only sell your products and services online, you can still take advantage of local store marketing. Use the holidays to sponsor one of your community’s local sports teams is a great way to do this. In fact, becoming actively involved in your community is one of the best ways to build trust and loyalty with your local customers. take for example one of the local schools is hosting a Halloween festival. You could sponsor the event and have your company’s name displayed on a banner at the event; this is perfect for increasing brand awareness.
Host a Fundraiser
Lastly, to boost your brand awareness during the holidays, you can always host a fundraiser. Promotion for a holiday-themed fundraiser can be carried out through a variety of platforms. Including newspapers, social media postings, and more. The more you promote the fundraiser, the more you will increase your company’s brand visibility. Excellent ideas for fundraisers include helping out needy families during the Christmas holiday season. Or, raising money for local veteran affairs during the Veteran’s Day holiday.
The holidays are a great time of year to revamp your marketing agenda! Use them to boost your company’s brand awareness.