Category Archives: Small Business Marketing

You may be asking yourself whether or not to invest in SEO or PPC. Many marketing managers argue that one type is better than the other, but the two actually go hand in hand. Here is a close look at SEO and PPC. We will also cover why you need …Read More

As an entrepreneur, one of the most important elements of your brand is the presentation. While it’s certainly cheaper to do things on your own, it’s not always the best idea. Here’s why:
Website
Your website must be engaging, and speak to the audience in content, imagery and video. Optimization with the …Read More

Geotargeting is becoming increasingly popular and for a very good reason — it works. Did you know 63 percent of people using smartphones use a variety of apps that pinpoint their locations? Consumers aren’t afraid to delve out information related to their locations. You can use this information to better …Read More

Have a small budget but need to make a big splash? You’re not alone. Today’s consumer is very hands-on. They want to feel as if they are a part of the company, and everything is personalized for them. How can you get big results with just a few small marketing …Read More

No matter the time of year, you should always be incorporating new techniques into your marketing agenda that help boost your company’s brand awareness. Fortunately, some of the best times to do this is throughout the holidays. Whether it be The Fourth of July or Christmas, the holidays can be …Read More

As you probably know from experience, creating a reliable process for lead generation is challenging. However, once you manage to get past this challenge, you will find all your efforts rewarding. A good lead generation process will make it easier for you to scale up and be more selective with …Read More

As you know, content is king when it comes to the Internet. However, posting quality blog content is not a guarantee that you will have a large audience or readership. If you post valuable content on a regular basis and are unsatisfied with the number of readers you have, you should …Read More

A good landing page is the foundation of a website and it is especially important when the purpose of the website is to sell a product or promote a brand or a service. Your landing page scheme should be smooth and very well organized so that it will immediately capture …Read More

Marketing trends and applications change constantly. Leads are gifts when first starting a small business. However, building a healthy lead list is essential to generate consumer interest and revenue. The list is used to advertise through newsletters and promotions.
Developing An Outbound Lead List
Platforms exist to assist you with outbound lead lists. …Read More

Building an email list is a great and potentially low-cost way to get your name out to a broad audience. Email may seem old-school, but it still delivers.
Why Should You Start Building an Email List?
ROI
A high-quality email campaign is far from throwing money down the drain. On average, companies are …Read More