You may be asking yourself whether or not to invest in SEO or PPC. Many marketing managers argue that one type is better than the other, but the two actually go hand in hand. Here is a close look at SEO and PPC. We will also cover why you need …Read More
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DIY vs Professional Marketing
As an entrepreneur, one of the most important elements of your brand is the presentation. While it’s certainly cheaper to do things on your own, it’s not always the best idea. Here’s why:
Website
Your website must be engaging, and speak to the audience in content, imagery and video. Optimization with the …Read More
Geotargeting and Your Marketing Agenda
Geotargeting is becoming increasingly popular and for a very good reason — it works. Did you know 63 percent of people using smartphones use a variety of apps that pinpoint their locations? Consumers aren’t afraid to delve out information related to their locations. You can use this information to better …Read More
Are You Ready for Tax Season?
Whether you’re filing as an individual or you’re a business owner, you need to start preparing for tax season now. As the end of the year approaches, it becomes time to collect all your documents and tally up your expenses. Preparing now means you’ll be able to get your taxes done …Read More
Small Marketing, Big Results
Have a small budget but need to make a big splash? You’re not alone. Today’s consumer is very hands-on. They want to feel as if they are a part of the company, and everything is personalized for them. How can you get big results with just a few small marketing …Read More
Holidays and Your Brand Awareness
No matter the time of year, you should always be incorporating new techniques into your marketing agenda that help boost your company’s brand awareness. Fortunately, some of the best times to do this is throughout the holidays. Whether it be The Fourth of July or Christmas, the holidays can be …Read More
